Healthcare in India is one of the low priority tasks in an individual’s life but with the changes in lifestyle, stress level, nature of diseases and their prevention, this is ought to change. With the current pace of growth and undergoing changes, it is not a far off reality when people in India will also start spending quality time on their health.
Key reasons for avoiding health problems in metro cities are mainly due to the following factors:
- Long travel time to doctor’s clinic due to traffic jams
- Long waiting time in Clinic
- Increased workload and stress levels
Nothing maybe worse than sitting in a clinic/hospital waiting room for hours to see a doctor when you are feeling sick. Doctors are either busy in making in-house calls or over loaded with patients during peak hours. Since most of us visit a doctor every quarter or two, it is not hard to imagine the helplessness in such situations.
Today, we live in a society that requires everything instantly – on single click of a button at our convenience. We may call this phenomenon as “Convenience First”. Patients prefer convenience while getting the services and even healthcare services too at their convenience (Anytime, Anywhere).
There is a vast majority of Indian population who would prefer to go to clinic physically and wait in the queue for long hours. “Wherever doctor has to lay a hand on patient, telemedicine does not have a place but wherever it does not, we see a place for telemedicine”.
With advancement in technology in providing internet access and mobile phones, telemedicine can now be easily accessible to the general population. In addition, it would take the load off from the existing overburdened Indian healthcare setup. Technological innovations and advancements can now exclusively cater to the critically ill, while extraneous patients can consult other doctors through a simple videoconferencing.
The major driving forces for this market are increasing aged population, rising cost of healthcare especially in metros cities, rising prevalence of chronic diseases and lack of infrastructure in hospitals to accommodate large number of patients.
However, major market constraints for developing countries like India are lack of sufficient resources for telemedicine market, high technological costs, lack of physician support and poor cases of implementation.
The above is in India is not going to be changed overnight. It requires a behavioural change in Indians where they need to be assured that doctors can actually consult over the video call. In 2010, an Indian citizen used to buy every inch of cloth/apparel after rubbing it between their index finger and thumb, but today it is being done on smart phone using same index finger and thumb differently.
Similar is the change that would happen in healthcare in the next 3-5 years when patients will keep looking for doctors who can talk and interact with them over video and prescribe the treatment accordingly.
We at GenieDoc, see this happening! We understand and acknowledge that few things do take time to change. We are happy to drive this change, step by step, and enable people to live healthier and happier.