Every business manager in healthcare desires repeated, predictive and scalable topline revenue. Usage of funds in marketing must contribute to the above, and therefore, measurement at every stage of execution saves precious time, money and resources.
Controls, as part of the execution plan, ensure that actions are successful in achieving the defined goals. In addition, milestones are defined to regularly evaluate the impact of different activities in the implementation plan. Thorough analysis of these controls and milestones leads to corrective action and activities to ensure adherence to the strategic plan.