In healthcare sector in India, doctors and patient relationship is not only professional but beyond it. In metros, doctors consult the patients on phone,
whatsapp, text without bothering about the mode of his professional fee payments. At the same time, doctors assume that by doing this they are creating a
loyal patient network which will help them grow their reach and visibility to newer patients. There are many aspects to reach patients and grow your
practice, however only very few followed these marketing practices, which are easy though highly effective.
The Healthcare marketing can contain various modules like inbound marketing, social networking and other external elements including traditional as well as
Very recently we encountered a case where one of physician was discussing a case with an existing patient. The doctor who has shared this with us was
offended as the patient has referred one case to a competitor doctor and asked him, “Why did you do that? We’ve been doing that procedure longer than they
have and we’re better at it than they are.” His patient replied, “Well, I didn’t know that.”
The doctor said, “Why didn’t you ask?” His patient countered, “It’s not my job to ask, it’s your job to tell me.”
Are you assuming that your current patient network knows what you’re good at? Or are you actively and consistently engaging with them so they know you’re
the one to refer their patients to?
Keep them engage and informed, is it too difficult?
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