Content Strategy

Content Strategy

Relevant content is the best way to gain interest of patients on any website. When patients seek information regarding a disease, symptom or treatment, they google for websites that would provide them the desired information.
Digital Orbit works alongwith your team to define a website content strategy for patient engagement.  Content strategy defines the scope, frequency, ownership, publishing and distribution of information through various online channels for the convenience of patients.
In absence of useful information, no patient would access and spend time on websites. Moreover, precise, accurate and valuable information in articles or posts of a website highlights the grasp and expertise of healthcare providers on the subject.
The recommended way to have a website featured in top ten google organic search is to have accurate, genuine and detailed description about diseases, ailments and treatments that patients generally search. The popularity of the content depends upon keywords, frequency of publishing, volume of contents, length and quantity of the content, authenticity of the content, audience oriented, most common searched topics, accuracy of the information, frequent updates on pre-existing contents, etc.
These factors will not only shoot the popularity of the content in search results but will also increase the site popularity and increase the traffic of the website. As the traffic quantity increases, the visibility of the signboard increases and hence it becomes reachable to audiences that may be far off the from the base location.
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