Brand represents people’s perception of your business based on customers’ experience. Brand building strategy involves a series of planned activities using promotional strategies and advertisement so that your brand lives in the hearts and minds of your customers.
Brand impacts business in multiple ways – creates loyal customers, retains employees, connects your services emotionally, builds trust, enhances credibility and attract new customers.
Public relations play a crucial role in building brand of a company. Public relations has the ability to reach a wide range of audience to share the perceptions for brand building.