4Oct, 2017

Don’t paint it ugly when it is not

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Media has been full of stories on how patients have been on the receiving end from negligent and unethical doctors while availing healthcare services.   Do we tend to generalize things quickly and start talking loosely about a profession?   First and foremost, negligence by a doctor causing harm to any human being is condemnable and not at all acceptable. Strict action must be taken to prevent such cases and to set an example for others to avoid negligence.   Having said the above, I strongly believe that a few […]
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3Oct, 2017

Doctor, here’s why should you associate with GenieDoc?

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When we look closely at the life of doctors, they are extremely busy professionals juggling between OPDs, IPDs and OTs, where patients and their relatives are fanatically wanting their attention. On top of this, the evils of living in a typical Indian city are well known – getting stuck in traffic jams, travelling long distances, impatient queues of patients awaiting their turn and shuffling between professional and personal life. Everyone is seeking convenience, even when it comes to healthcare. GenieDoc is a realistic proposition that combines ‘Convenience First for Healthcare […]
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Healthcare marketing
22Nov, 2016

Why Healthcare Marketing for a hospital, clinic or doctor?

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Internet and smartphone penetration in India has changed the behaviour of consumers. Whenever we need to search for information, the first intuitive action is to open the internet browser and search for results. We like to browse for latest movie timings, metro timings, mall closing time and even, timings of clinics and hospitals.   Increasingly, patients are going online to check practice details of doctors, as it helps to build their faith even before seeking medical advice. A patient may check the speciality, types of patients treated, fee and timings, […]
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