2Dec, 2017

10 reasons your healthcare practice should invest in digital marketing

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Today when we say it’s digital India, the only approach to clasp the tag is digital marketing from every nook. In the journey of digitization, none of the sector has remained untouched with its pros and so is Healthcare. You might be wondering what exactly digital marketing has to do in healthcare sector. The questions in your mind might be many but the fact is that digital marketing has taken over the healthcare sector to a major extent. With a figure of more than 70% patients checking online reviews for […]
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24Nov, 2017

A doctor guide for patient referrals

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Doctors are one of the noble professionals that should not need promotion to seek any referral. Instead, a deep rooted trust, a corporal need and a hale and hearty word of mouth could do the job well. However, there is a hidden picture aside; no matter how proficient a doctor is yet to grow well among the mushrooming professionals, a sturdy network is a must. Undoubtedly, the task sounds imminent to do in practice and so needs to be planned tactfully. The two major concerns behind building a strong network […]
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20Nov, 2017

A doctor guide for patients engagement

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Gone are the days when so called prescription, was the only link between doctors and patients. However, the scenario has changed over time. Now-a-days, the health professionals are more concerned about patient engagement. The reason is not only to build a strong patient base but to also have personalized clinical awareness among them. It has become indispensable to educate, engage and empower patients in order to get quality output as well. Is it that easy to tempt such an advanced groom up without the aid of technology? With technology ruling […]
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4Oct, 2017

Three T’s of future healthcare: Trust, Treatment & Technology

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Healthcare is one of the most underrated and yet one of the most vital prerequisite in our lives. Healthcare is one of the sectors which impacts each one of us in our lives. Undoubtedly, healthcare services are basic needs of every human being and when a health situation turns critical, it takes priority over all other aspects of life.   Healthcare systems are normally designed all over the world to ensure access to care, minimize cost and improve outcomes. Healthcare providers manage limited resources and juggle between different priorities to […]
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14Dec, 2016

Healthcare Marketing- Does your patients know all about you ?

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In healthcare sector in India, doctors and patient relationship is not only professional but beyond it. In metros, doctors consult the patients on phone, whatsapp, text without bothering about the mode of his professional fee payments. At the same time, doctors assume that by doing this they are creating a loyal patient network which will help them grow their reach and visibility to newer patients. There are many aspects to reach patients and grow your practice, however only very few followed these marketing practices, which are easy though highly effective. […]
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