14Dec, 2016

Healthcare Marketing- Does your patients know all about you ?

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In healthcare sector in India, doctors and patient relationship is not only professional but beyond it. In metros, doctors consult the patients on phone, whatsapp, text without bothering about the mode of his professional fee payments. At the same time, doctors assume that by doing this they are creating a loyal patient network which will help them grow their reach and visibility to newer patients. There are many aspects to reach patients and grow your practice, however only very few followed these marketing practices, which are easy though highly effective. […]
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Healthcare marketing
22Nov, 2016

Why Healthcare Marketing for a hospital, clinic or doctor?

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Internet and smartphone penetration in India has changed the behaviour of consumers. Whenever we need to search for information, the first intuitive action is to open the internet browser and search for results. We like to browse for latest movie timings, metro timings, mall closing time and even, timings of clinics and hospitals.   Increasingly, patients are going online to check practice details of doctors, as it helps to build their faith even before seeking medical advice. A patient may check the speciality, types of patients treated, fee and timings, […]
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