4Oct, 2017

Don’t tell anyone: I delay seeking medical consultation.

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Imagine a typical day in our daily routine. It is packed with commitments, meetings, social interactions and promises. On such a day, if one needs medical consultation for any member of the family, the whole planning goes upside down. Medical consultation takes topmost priority and one tries to reschedule all other commitments. However, after the decision to seek medical consultation immediately, the real life realization sinks in. In a metro city, it generally takes about an hour of travel time to reach the hospital, another half an hour of waiting […]
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6Mar, 2017

Three T’s of future healthcare: Trust, Treatment & Technology

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Healthcare is one of the most underrated and yet one of the most vital prerequisite in our lives. Undoubtedly, healthcare services are basic needs of every human being and when a health situation turns critical, it takes priority over all other aspects of life. Healthcare systems are normally designed all over the world to ensure access to care, minimize cost and improve outcomes. Healthcare providers manage limited resources and juggle between different priorities to achieve these objectives in a sustainable manner. Though diverse approach and solutions may work in different […]
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Healthcare marketing
22Nov, 2016

Why Healthcare Marketing for a hospital, clinic or doctor?

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Internet and smartphone penetration in India has changed the behaviour of consumers. Whenever we need to search for information, the first intuitive action is to open the internet browser and search for results. We like to browse for latest movie timings, metro timings, mall closing time and even, timings of clinics and hospitals.   Increasingly, patients are going online to check practice details of doctors, as it helps to build their faith even before seeking medical advice. A patient may check the speciality, types of patients treated, fee and timings, […]
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